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WebcastsMaritz Research organises international seminars and lectures to topical questions from marketing and market research via Internet technology.
All Maritz Research Webcasts are available free.
To attend future webcasts, please send an e-mail to ku.oc.hcraeserztiram@ofni. We will invite you via e-mail then.
Hosted by MarketingWeek, Maritz Research presents a series of webcast specials on improving the customer experience.
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WEBCASTS
Linking Survey Measures to the Bottom Line
How successful companies link their survey data with financial results
For marketers and researchers working across a range of sectors, one of their biggest challenges is linking marketing research measures to financial/business results. Many companies say that the ability to link voice of the customer (VOC) information to other business information is the ‘Holy Grail’ within their companies. They employ many programs to capture the customer voice, but are less able to assimilate and act upon the customer feedback.
Maritz Research, a leader in Customer Experience Measurement, will examine some of the latest thinking on how companies can best leverage the full power of the customer voice.
Join host Keith Chrzan, VP of Marketing Sciences, Maritz Research
Thursday, September 2, 2010
3:00PM GMT ( London), 4:00PM (Berlin)
open registration page 
Why do people REALLY choose my brand?
Understand the reality behind brand choice. What influences the process: brand image and/or brand experience?
Join host Mark Choueke, Editor of MarketingWeek and presenters Keith Chrzan and Dr. Jeremy Griffiths of Maritz Research Europe for an informative webinar.
Thursday, Feb 18, 2010
3:00PM GMT ( London), 4:00PM (Berlin)
open registration page
Radical new approaches to transform your customer experiences
Presenter: Roger Sant, vice president Maritz Research Europe
Evolution or revolution? In a world of rapid change, organisations must transform the way they measure and manage customers or risk getting left behind ...
Read complementary article (1 mb,PDF-format)
View Presentation live (64 mb,WMV-format)
Assessing the Impact of Cloud Computing on IT Strategy and Spending
Presenter: Michael Allenson, Maritz Research
"The trend toward cloud computing may be revolutionizing the tech industry, but it isn't happening overnight.
While tech companies have been rushing to offer cloud-based services, there are still plenty of unexplored uses and unresolved technical challenges ...
View presentation (6 mb,PPT-format)
Consumer Perspectives on The Economic Crisis
Presenter: Rick Brose, Sr. Director, Strategic Consulting, Maritz Research
Understand consumers’ changing perceptions of the economic crisis and the financial services industry ...
Read article (0,3 mb,PDF-format)
Exceeding customer expectations - A guide to outsmarting the recession
Presenter: Graham DevereuxDVP, Head of Retail Research Europe, Maritz Research
... determine how managers assess their organisation’s overall success at putting the voice of the customer to work ...
Read article (0,8 mb,PDF-format)
VOC Integration: How to Make Multiple Sources of Customer Data Work Together
Presenter: Dr. D. Randall Brandt, Vice President, Customer Experience & Loyalty, Maritz
There is more to success at putting the Voice of the Customer to work than just capturing and sharing customer feedback ...
Read article (1,5 mb,PDF-format)
Brand Promises or Customer Experiences? Know how customers choose / Stop wasting money
Presenter: Roger Sant, DVP, Brand Research Europe, Maritz Research Europe
It is the alignment between brand promises and delivered experiences that companies need to get right ...
View presentation (2,5 mb,PPT-format)
Company Values and Employment Branding: Alignment and Engagement
Presenter: Rick Garlick, Senior Director of Consulting and Strategic Implementation, Maritz Research
Brands represent a value proposition to both employees and customers. Corporate values inform the mission of the company. ...
View presentation (0,9 mb,PPT-format)
Brand-Building in a Digital Age
Presenter: D. Randall Brandt, Vice President, Customer Experience & Loyalty, Maritz Research
"What companies say to consumers about their products and services through their marketing and advertising channels is rapidly losing ground to what consumers say about those products and services to one another ...
Read article (1,0 mb,PDF-format)
Creating a successful Health & Productivity Strategy
Presenter: Mindy McGrath, VP Healthcare Strategy / Rick Garlick, PhD, VP Consulting Strategy, Maritz Research
Returns are tied to participation … however, the majority of programs yield less than 25% ...
Read article (2,1 mb,PDF-format)
The Mobile Smart Phone Market: A Study of Brands and How Buyers Choose Among a Variety of Handset and Carrier Choices
Presenter: Michael Allenson, Senior Strategic Consulting Director, Maritz Research
This Report Includes Significant Insight Into the Highly Complex and Dynamic Smart Phone Market ...
Read article (1,2 mb,PDF-format)
What Makes Your Brand Special? A New Approach for Understanding Brand Choice and Equity
Presenter: Rick Brose, Sr. Director, Financial Services Strategic Consulting / Juraj Kavecansky, Director, Marketing Sciences, Maritz Research
Brain scans of people viewing brands show activity in areas where emotions occur, in addition to areas more associated with cognition – so brands produce rational and emotional reactions ...
Read article (2,5 mb,PDF-format)
Workforce Management: Keeping Up in a Down Economy - Creating a Culture of Recognition
Presenter: Bob Nelson, Ph.D., Nelson Motivation Inc.
Amid severe cutbacks, Best Buy has set up
online surveys to solicit ideas from its
employees for cutting costs.
Result: Some 900 ideas were submitted in
just the first 3 weeks, which led to
significant cost savings. ...
Read article (2,1 mb,PDF-format)
The Evolution of Choice Research: Understanding Customer Decision Making
Presenter: Keith Chrzan, Vice President Marketing Sciences, Maritz Research
Rational economic man wants to attain his goals, as completely as possible, in the most efficient (lowest cost) way, subject to whatever constraints face him ...
Read article (0,8 mb,PDF-format)
The Ultimate Brand Barometer: Pricing Power
Presenter: Michael Allenson, Strategic Consulting Director, Maritz Research
Measuring brand value in fast changing, fast evolving high tech markets. In competitive, high technology markets, products are highly commoditized and building a brand that demands a premium is difficult. ...
Read article (0,8 mb,PDF-format)
Employment Branding: Selling Your Brand to Your Work Force
Presenter: Dr. Rick Garlick, Director of Consulting and Strategic Implementation, Hospitality Research Group, Maritz Research
39% said that the 'brand image and reputation' of their employers influenced their decision to join their companies. ...
Read article (0,8 mb,PDF-format)
Can You Trust the Data You Collect from an Online Survey?
Presenter: Wally Balden, Director of Internet Research, Maritz Research
Fraudulent, inattentiveand speeding behavioris evident in studies involving online panels ...
Read article (0,3 mb,PDF-format)
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