How Today's Insights Teams Can Create Clarity from Complexity
When customer experience research debuted many decades ago, information was scarce, and companies were just beginning to understand how to use customer feedback. Today, companies possess enormous amounts of information and apply it in many ways. Yet, while tons of information is available, itís what you do with it that really counts. To find understanding and meaning, researchers must create clarity from the complexity.
uring this session, D. Randall Brandt, Ph.D. VP Customer Experience and Loyalty Research, Maritz Research, and Jeremy Griffiths, Director of Marketing Sciences, Maritz Research Europe, will share strategies and case examples to illustrate how companies can better listen across all Voice of the Customer feedback channels and better understand the linkages between the customer experience and business outcomes.
This webinar will help you:
We look forward to your attendance. Don't miss it!
- Evaluate how well your CEM program creates clarity from complexity
- Harness the value of multiple feedback channels by integrating them into a single view of the customer experience
- Understand connections between internal activities, the customer experience, and business outcomes through building a Customer-Centric Business Blueprint
- Create well-specified and robust linkage models that really work
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