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Linking Survey Measures to the Bottom LineHow successful companies link their survey data with financial results
For marketers and researchers working across a range of sectors, one of their biggest challenges is linking marketing research measures to financial/business results. Many companies say that the ability to link voice of the customer (VOC) information to other business information is the ‘Holy Grail’ within their companies. They employ many programs to capture the customer voice, but are less able to assimilate and act upon the customer feedback.
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Maritz Research, a leader in Customer Experience Measurement, will examine some of the latest thinking on how companies can best leverage the full power of the customer voice.
In this presentation, Maritz will:
- Show results from recent surveys and share best practice
- Look at the underlying formal, statistical process that makes it possible to connect various types of data sources to others
The speakers will highlight obstacles that marketers may face and will share learnings from their experience of successfully integrating the information within a business’s operations.
This discussion promises to be an essential primer for marketing directors, customer experience managers, operations leaders and those charged with performance improvement in their company's channels who are seeking to link the Voice of their Customers to other business data.
We look forward to your attendance. Don't miss it!
Featured Speakers
Keith Chrzan, VP of Marketing Sciences, Maritz Research
Note: You will need to register for this Webcast to receive log-in information!
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