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Solutions

At Maritz Research, we're passionate about delivering research and analysis that meets your needs. We customise quantitative and qualitative marketing research solutions for our clients, using methodologies and technologies that are not only leading edge, but suited to unique situations.



We also ensure that you receive the take-action intelligence you need to bridge any gaps between brand promise and brand performance, by examining three integrated dynamics:

Choice Why customers select your product or service.

Knowing what leads to a customer's choice allows you to make better business decisions, develop effective marketing strategies, and hold the attention of your customers.

We help you answer questions like these:
  • How do I prioritise marketing initiatives for maximum ROI?
  • Is my brand positioning optimal?
  • How and why do customers choose my brand and products?
With types of research like this:

Experience What happens at key "moments of truth" with your customers

Maritz Research offers comprehensive solutions that analyse and address customer touch points, shaping their experience with your company. We are a world leader among customer satisfaction survey research firms, measuring customer loyalty and satisfaction to help clients see their companies through the eyes of customers ... then improve performance.

We help you answer questions like these:
  • Are my brand promises aligned with customer expectations?
  • Are my operational standards aligned to deliver the brand promise?
  • How can I monitor operational and service standards compliance?
  • How can I engage employees to deliver the brand promise?
With types of research like this: As industry leader in experience research Maritz Research introduce the Next Generation of Customer Experience Management®. Learn more


Loyalty Why customers return, defect, or buy more

Knowing what's best to measure for your specific business is critical to improving customer loyalty. By understanding, predicting and influencing customer satisfaction through customer loyalty marketing research, your company can ultimately generate greater earnings and increase shareholder value.

We help you answer questions like these:
  • Who are my best customers and what drives their choices?
  • How do I successfully integrate the voice of the customer into my loyalty programs?
  • What marketing messages should I send to which customers, and when?
With types of research like this:
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