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Maritz Research Forum

Maritz Research Forum is a quarterly newsletter that provides in-depth information on current research and marketing issues. The Maritz Research publication now includes an interactive feature that allows subscribers to discuss articles with authors and peers online. Use the "Get A Free Subscription" button found in the upper right corner of the newsletter to request a subscription.

Volume 20 - October 2007
"What's Preventing You from Putting the Voice of the Customer to Work?"
Volume 20 - July 2007
"How People Choose—A Primer on Choice Research"
Volume 20 - April 2007
"Improving Your Customer Satisfaction System – It's A Chain Reaction"
Volume 20 - January 2007
"A Holistic View of Brand"
Volume 19 - October 2006
"Answering the Ultimate Question"
Volume 19 - July 2006
"Determine Your Winners Early with Concept Screening Research"
Volume 19 - April 2006
"Translating Information into Action"
Volume 19 - January 2006
"An Empirical Test of Brand-Anchored Maximum Difference Scaling"
Volume 18 - October 2005
"Grow Your Business Through Superior Customer Experiences"
Volume 18 - July 2005
"Effectively Using Mystery Shopping to Enhance the Customer Experience"
Volume 18 - April 2005
"Market Segmentation: Best Practices and Keys to Success"
Volume 18 - January 2005
"From Data to Action: Putting the Voice of the Customer to Work"