Maritz Research Acquires Imagin AGMaritz Research strengthens global leadership in customer experience measurement with Imagin acquisiton
London September 6, 2011.
Maritz Research today announced it has acquired Imagin AG,
a market research consultancy , based in Wiesbaden, Germany that specializes in stakeholderfeedback
management. With the purchase of the Imagin and its subsidiary Customer Care
International GmbH (CCI), an international call center based in Lörrach specializing in customer
feedback, Maritz Research is underlining its European market leadership in the field of customer
experience measurement (CEM). Maritz Research's European offices have experienced a 25
percent growth rate in 2010 – far beyond the industry average – and are projected to
experience 30 percent organic growth within the current fiscal year. The acquisition of Imagin
will further accelerate the company's growth rate. Imagin's 75 employees will join the Maritz
Research team, which now will consist of more than 230 research professionals in Europe (and
"With the acquisitions of evolve24 in 2010 and Imagin today, Maritz Research is continuing its
strategy to invest in global capabilities and provide leading-edge customer experience
measurement solutions to our clients," said Michael Brereton, president of Maritz Research.
"We are delighted that Imagin is now a part of Maritz Research," says Stephan Thun, executive
vice president and managing director of Maritz Research's Europe offices. "With this pooled
expertise, we will acquire additional clients in new industries and strengthen our existing
customer relationships with new research solutions. With its specialist business solutions for
employee and customer satisfaction research, Imagin perfectly complements our position in an
increasingly important market."
Imagin Chairmen Professor Klaus W. Bochmann and Thomas Ewen will continue working with
the company, which will retain its name "Imagin, a Maritz Research company."
"Imagin has experienced successful growth over the years, so this affiliation with Maritz
Research is a logical next step for our employees and our company. Both companies have the
same focus and the same future vision," said Bochmann.
"Our combined companies create a new market leader, an innovative, global force in
stakeholder feedback management that will provide opportunities to our employees and profits
to our clients," added Ewen.
Maritz Research Europe continues to focus on developing innovative IT systems, the integration
of multiple data sources including social media, as well as its in-depth analysis and consultation
Imagin is one of the leading German consultancy companies for customer feedback
management and CRM solutions. Its main focal points are the establishment of customer
orientation within company strategies, increasing customer loyalty and satisfaction, as well as
customer value. Imagin's client list includes a large number of DAX30 and MDAX companies.
The company's headquarters are in Wiesbaden. Find out more at: www.imagin-ag.de
About Maritz Research
As one of the world's largest marketing research firms, Maritz Research, a unit of Maritz, helps
many of today's most successful companies improve performance through a deep
understanding of their customers, employees and channel partners. Founded in 1973, it offers a
range of strategic and tactical solutions concentrating primarily in the automotive, financial
services, hospitality, technology, telecommunications, and retail industries. In Europe, Maritz
Research now has over 230 employees based in Great Britain, France and Germany. For more
information, visit www.maritzresearch.co.uk
Christian Vorwerck, Maritz Research, Tel. +49-40-3698-3320
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