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Customer Experience Measurement & Customer Satisfaction ResearchMaritz leads the marketing research industry in customer experience and customer satisfaction marketing research. Our approaches, points of view, methods and models have been built over 30 years of extensive experiences designing, collecting, analysing and reporting customer experience research for most of the top one hundred blue-chip companies.
Our marketing research offers benefits from the latest advances in marketing science, technology, and data collection, providing you with timely, actionable research. This includes customer experience analysis and consulting about the most important people: your customers, channel partners and employees.
Customer satisfaction and loyalty market research facilitates customer satisfaction measurement, enabling you to define "superior service" from your customers' and prospects' perspective. The knowledge you gain through customer satisfaction research allows companies to then target their scarce resources at improving the service areas that mean the most to them.
 As industry leader in experience research Maritz Research introduce the Next Generation of Customer Experience Management®.
In a world of radical change organisations need to transform the way they measure and manage customers. In a world of consumer empowerment, increased information exchange through advanced internet technologies, and new views on corporate responsibilities rules have change. The role of market research stays the same: To connect companies and customers more closely. To do so, Maritz Research introduces the Next Generation of Customer Experience Management. Next Generation Customer Experience Management programmes provide significant advantages over traditional customer satisfaction measurement programmes.
To learn more, read a recent article here. 
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