Attitude & Usage Research

Maritz Research offers attitude and usage studies for monitoring awareness and familiarity with client and competitor brands, as well as attitudes toward and usage of those brands. These studies help measure brand awareness and use, as well as attitudes toward brands.

A wealth of findings can be reported about brand usage and a variety of questions answered using these techniques, including:

Is your brand used for different occasions or purposes than other brands?
Is it used more or less often, or by different kinds of consumers?
Is it used in conjunction with some competing brands, or complementary products, but not with others?
Is it used in different ways?

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Other Maritz Research Locations: Maritz Research US / Maritz Research Germany / Maritz Research Canada /